Pediatric Dental Office Design That Reduces Anxiety in Kids

Here are 7 ideas for pediatric dental office design that will ease children’s worried minds.

Anxiety is the fear of the unknown. For many kids (and even adults) a trip to the dentist is a plunge into the unknown. Naturally, you can’t control what is going through a child’s mind, but you can be strategic with your pediatric dental office design to help children learn to enjoy their visit to the dentist. Continue reading “Pediatric Dental Office Design That Reduces Anxiety in Kids”

Dental Office Manager Training Tips For An Easy Transition

Before you start your dental office manager training, read these five tips to make the transition easy and painless

You finally found the right candidate for the office manager position. It was a long road, but you stuck it out for the person with the right experience and passion for organization. Now you have to get her acclimated to how things work at your practice. There’s a lot of ground to cover in a short amount of time, so your dental office manager training needs to be efficient. Otherwise, your administrative tasks might fall behind in the process. Continue reading “Dental Office Manager Training Tips For An Easy Transition”

6 Dental Branding Mistakes You Never Want To Make

dental branding mistakes

Thinking about a re-brand for your practice? That’s a great idea, but make sure you avoid these dental branding mistakes at all costs.

Giving your practice a well-defined brand is the starting point for marketing success. A great brand makes you stand out. It gives your marketing material vision and purpose. It also communicates your uniqueness, personality, and service quality. Here’s one thing to keep in mind: dental branding mistakes are easy to fall into and will create huge problems. Continue reading “6 Dental Branding Mistakes You Never Want To Make”

A Dental Video Marketing Guide For Attracting Millennials

Millennials are an untapped patient base. Here’s how to attract young audiences with dental video marketing

Dental video marketing is an engaging, modern strategy. It’s the medium that millennials use the most (think YouTube, Netflix, online streaming, etc.). As a dentist, you have to think of your practice as a business. You are competing for younger, digitally-driven patients in your area. If you know how to market to that audience with video content, you’ll gain their interest and loyalty. Continue reading “A Dental Video Marketing Guide For Attracting Millennials”