Help your customers and fans find you on Instagram with these dental hashtags
Walt Disney once said, “of all of our inventions for mass communication, pictures still speak the most universally understood language.”
In just a few years, social media – and especially social media with images – has changed our world. Social media is an all-in-one communication and connection tool. When you approach it as a business asset, the blend of images and “interesting things” on Instagram, combined with strategic dental hashtags can be an unparalleled way to reach your audience. Continue reading “The 10 Best Dental Hashtags to Use on Instagram”
Social media for dentists shouldn’t be scary. It’s easy to make a place for your practice online.
So you manage a busy, yet somewhat small dental practice. It’s your responsibility to create and handle the social media for dentists in your office. In your most recent office meeting, reports showed that business is a bit stagnant, and the entire team decided that a sincere focus should be made on attracting and engaging with prospective customers on all social media platforms.
But where should you start? Continue reading “The 101 On Social Media for Dentists Looking to Reach New Patients”
Dentist testimonials will promote your practice better than any paid advertising.
Prospective patients rely on other people’s positive experiences to give them comfort about choosing a dentist. They want to know that others in their community who have been serviced by you found value in your people and practice. Dentist testimonials can help you attract untouched prospects, land a referral, or even acquire a whole family of patients. Unfortunately, many practitioners either don’t know how to ask for dental testimonials or might not feel comfortable asking. Continue reading “Dentist Testimonials: How to Ask for Reviews from Your Customers Without Being Pushy”
Sign up for a Dental Twitter account to engage your current patients and attract new ones.
When you walked into work this morning, there was only one voicemail waiting for you. “Wow,” you thought, “that never happens.” It was a patient who had experienced tooth pain on Friday evening, and not only did you fit her into a full schedule immediately, but you already secured her an appointment with a specialist on Tuesday, sent the referral, and faxed her prescription to be filled before the office closed for the weekend. Continue reading “How to Master Your Dental Twitter Account in 7 Easy Steps”
Does your dental practice marketing need work? Use these tips to shine a spotlight on your practice in the community.
Traditional dental practice marketing typically includes maintaining a current website and staying up-to-date with print ads. In today’s world, there is so much more you can do to market your practice, and most of it can be done with little financial investment and a bit of time and ingenuity. Continue reading “7 Dental Practice Marketing Tips to Stand Out In Your Community”
When was the last time you rebranded your dental pamphlets? Out with the old, and in with the new.
You’ve been working on your dental website, social media presence, and even creating dental videos to get the attention of your local patient-base. So what’s your next step? Where do you concentrate your marketing efforts? It’s time to focus on print marketing. Do you know how to master dental pamphlets? Continue reading “Mastering Dental Pamphlets & Learning How to Create, Buy, or Outsource”
Looking for business cards with a bite? Use these design tips for dental business cards created to reel in new patients.
There are over 210,000 practicing dentists in the United States alone. Attracting patients to your practice is the first step to a lasting and healthy relationship for good business and great dental health. Just as every mouth leaves a unique impression, dental business cards do as well. Ensure your impression is a good one. Continue reading “How to Design Dental Business Cards That Rake In Leads”
Wondering what a dental newsletter needs to yield a high return on a small investment of time? It’s easy with these 7 simple traits.
Your dental newsletter is one of the easiest ways to reach your current patient list. Marketing is a terrific tool to generate new business, but your efforts yield even greater rewards when you also nurture your current patients, too. Continue reading “7 Traits of a Highly Effective Dental Newsletter”
Fine tune your name recognition with dental logos that tell a story.
When you open or rebrand a dental practice, there are many choices that need to be made. How should you design the office? What will you name the practice? Everything you choose presents an idea to the public. The most visible portion is your logo. Dental logos tell your patients what they can expect from your aesthetic. Continue reading “7 Dental Logos We Love & Why They Stand Out”
Thinking about a re-brand for your practice? That’s a great idea, but make sure you avoid these dental branding mistakes at all costs.
Giving your practice a well-defined brand is the starting point for marketing success. A great brand makes you stand out. It gives your marketing material vision and purpose. It also communicates your uniqueness, personality, and service quality. Here’s one thing to keep in mind: dental branding mistakes are easy to fall into and will create huge problems. Continue reading “6 Dental Branding Mistakes You Never Want To Make”