Dental Facebook pages are dynamic marketing tools to breathe life into your online presence
When you search for a dental practice online, you can usually find a website and a Yelp review page. But can you make your practice stand out from the crowd? For a dynamic online presence, dental Facebook pages, Twitter feeds, and online videos are all great marketing tools, and for the most part, they’re free.
Each social media outlet has its own set of best practices. In the case of dental Facebook pages, there are some crucial points to address when you set up your page. While some of these points may seem minor, it’s the details that make the difference between your Facebook page being an excellent resource and a frustrating customer experience.
What the best dental Facebook pages have in common
Your profile pictures
Your profile picture will appear anywhere you post on Facebook. If you have a business logo, that’s probably your best choice for a profile picture. A consistent image or logo makes it easy for people to recognize your practice whether they are on your website, social media sites, or when they see your company card.
The second part of your profile is your cover image. This is the header image people will see when they come to your Facebook page. Unlike your profile picture, customers will only see your cover image when they look directly at your Facebook page. Still, this should be a professional, compelling image that evokes the personality of your dental practice.
The About section
The About section of your Facebook page is particularly important in helping potential patients find out about you. It shows up on the left side of your homepage and is one of the first places people look when they are gathering information.
There are four points to address in this section: your address, phone number, business hours, and your website. Complete this and you’re already ahead of the game with competing against other dental Facebook pages.
When your patients know where you are, your hours, and how to contact you, you also save time fielding general information phone calls. Your patients will know that their convenience is paramount. Any time you can save them is a point in your favor.
Communication with your followers
The key component of social media is communication. When patients and prospective patients look at dental Facebook pages, they are looking for more than just static information – they are looking for interaction. Bear in mind, however, that even though a Facebook page is casual and informal, it’s important to interact with visitors in a professional manner.
A few tips for being social on Facebook:
- Respond to messages in a reasonable amount of time
- Use proper grammar on your page and in your messages
- Respond to comments
- Post regularly (Facebook’s scheduling feature makes this task much easier)
- Delete spam posted to your page
- Don’t feel like you have to post exclusively on dental health issues. Community events, charitable causes, general health, and “small talk” are all viable options.
When you are creating or updating the Facebook page for your dental practice, think about it from the point of view of your patients. Take a few minutes to look at other business pages, like a local restaurant or your favorite retail store. What do you want to know when you visit their pages? Is the page a helpful resource, or is it a neglected relic?
Three examples of dental Facebook pages that rock
There are a few things to notice on the Ortho South Facebook page. Easily viewable just underneath the profile picture is anything a prospective patient may want to know about them. Their hours, address, phone number, and the website is all easily accessible through their Facebook page.
What Ortho South does well is show personality. If you scroll through their timeline, you’ll see that they regularly post photos of patients, as well as staff photos. Showing the “fun” side of your work can help you connect with patients, as this practice seems to do quite well.
The first item of note on the Innovative Dental of Springfield page is that Facebook indicates they are “Very responsive” in answering private messages. Messages on Facebook are no different than an email or a phone message, and you don’t ignore those, do you? Innovative Dental also uses every opportunity to pose in front of a branded sign, which we’re guessing is in their office. Not only are they getting personal and showing off staff, but they’re easily branding their images as well.
Happy Smiles makes great use of their cover photo. One glance makes it clear that they cater to kids, and there is no mystery about how to find the phone number. This same cover image appears on their website and blog, making them easily recognizable across mediums.
These three dental practices understand the importance of marketing on social media. Now it’s your turn. Take these ideas and tips and make a dental Facebook page work for your office!
What would you add to this? Share your ideas for marketing your dental practice on Facebook in the comments.