Sign up for a Dental Twitter account to engage your current patients and attract new ones.
When you walked into work this morning, there was only one voicemail waiting for you. “Wow,” you thought, “that never happens.” It was a patient who had experienced tooth pain on Friday evening, and not only did you fit her into a full schedule immediately, but you already secured her an appointment with a specialist on Tuesday, sent the referral, and faxed her prescription to be filled before the office closed for the weekend.
“Hi, It’s Jane. I just wanted to thank you again for your help on Friday. I cannot believe you don’t have a dental Twitter account! I was just going to Tweet about my great experience, but I figured I’d call instead. Anyway, thanks again for all your help.”
You understand the importance of creating social media accounts for your dental practice. You just haven’t had the bandwidth in your busy schedule to sign up. Don’t let another positive review from a happy patient go unpublished. Put your other duties aside for a few minutes and register today.
Step 1: Sign up for a dental Twitter account
If you don’t already have an account, it’s time to sign up for one. This step is the easiest. First, head over to Twitter. Next, you’ll need to provide your business name and create a username and password.
Your name and username don’t need to be the same, but you want both to be easily identifiable to any current or prospective clients. The safest measure is to create a username that’s also your business name. If your practice name is Jefferson Dental, see if @jeffersondental is available.
Step 2: Personalize your account
Choose an image to use that is easily recognizable, such as a logo. You’ll also need to choose a header image. If your logo is too big for the account picture, use it here. A staff picture or a photo of your waiting area or dental office would make for a great header image.
Next, you’ll need a bio. You have 160 characters to share the most relevant business information. Consider including a link to your website, your location address and hours, and a dental hashtag if possible, such as #MiamiDentist.
Step 3: Start Tweeting
Don’t be nervous about Tweeting. You may think you have nothing important to share, but there’s a lot you can add to the conversation.
Use content from your dental blog. Share other dentists’ Tweets or posts that you find interesting. We’ll share more tips in this article about what to share, but the bottom line is not to be bashful.
Step 4: Follow other dentists and thought leaders
Don’t be nervous to follow your competition or even other dentists who aren’t local to you. Don’t limit the people you follow to just dentists either. Follow your favorite thought leaders, regardless of profession. Other good accounts to follow are local news stations, insurance companies, and any vendors you use.
Step 5: Here’s what to share
Unlike other social networks, Twitter has a 140-character limit for each Tweet. So, what does that mean for your dental practice? You need to learn the art of specificity and brevity. There are many ways to get your point across in so little words. If you have a lot to share, include a brief message with a link back to a blog post that explains everything in more detail.
Images and videos also make a huge impact. According to Twitter, people are three times more likely to engage with posts that include visuals.
Statistics work well to peak your followers’ interest. Did you know that “About 78 percent of Americans have had at least one cavity by age 17”? (ADHA) Well, now you do. Stats or fun facts draw high engagement.
Share any type of sales or one-time offers, and don’t just share once, keep sharing.
Step 6: Start or get involved in conversations
Respond to any Tweets or messages when people ask you questions. Also, join dental Twitter chats. If you can’t find any good chats to get involved in, start your own “Ask a Dentist” chat. Just remember to remind people that you can’t diagnose them via social media, and all patients must be seen in your office.
Step 7: Use Twitter ads to find future local new patients
If advertising is important to you, step up your game with social media advertisements. You can create Twitter ads to reach potential leads, increase your follower account, drive traffic back to your site, all while tracking results and measuring reach. Twitter ads can be beneficial regardless of budget, so even if you don’t have much to spend, it’s a great idea to test the waters.
Remember to use Twitter regularly. It’s fast moving, and your content will disappear in your followers’ feeds quickly. Oh, and don’t forget to let your current patients know about your new Twitter account!
Do you have a dental Twitter account? What best practices would you suggest? Share your thoughts in the comments.